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Partnership with the tech leader is poised to unlock new levels of consumer centricity and omnichannel shopping experiences, officials say.
November 4, 2025
By: Lianna Albrizio
Associate Editor
A strategic partnership with commerce platform Shopify will modernize Estée Lauder’s digital technology infrastructure with aim to deliver best-in-class omnichannel consumer experiences. The collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands. “Through this partnership, we are poi...
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